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Writer's pictureJessica Lilac

Business Plan - Mission

Updated: Feb 13

With a #vision you can begin to see a desire to solve the world’s problems, but you’ll need a mission if you really want to make a difference. They are two different things. Your mission is the reason behind your vision. Why do it? Why does your vision matter?



By asking the right questions, a single mission sentence can be gleaned. Our mission at Hawkeye Hill is:


To promote community sufficiency and generational involvement by developing homes that thrive in harmony with soil, sun & neighbours through permaculture practices, regenerative agriculture and animal husbandry.

What is your mission?


What is the purpose of your business idea? Explain the reason for your vision. It's probably really easy to see the benefits for you and your family members. But what about the bigger focus, the other focus? Is there a give back or give away that would bless your neighbours too?


At Hawkeye Hill, our mission list includes (but is not limited to):

  • Help reduce erosion and strengthen the eroding forest & hill

  • Manage water & control runoff, especially in spring & fall

  • Reduce toxins that flow down the hill into the river

  • Collect and store rainwater to water & wash plants

  • Create a micro environment to enable macro growth

  • Regenerate the soil with a biodiverse and organic approach

  • Educate and spread the message of farming as a soul reward

  • Cultivate good food from hard work

  • Provide local food to the community

  • Experience the reward of grounding in the soil

  • Nurture the desire to work in symbiosis with nature


What is your mission in life?




If you're enjoying the content at hawkeyehill.farm, click on offer support above to donate towards our community effort to establish an all-season, element-proof, Geodesic Greenhouse. By providing even a small donation (or shopping in our online store), you can be part of an effort to create thriving relationships in our community, produce good food and healing herbs.


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